Web pages have undergone a great evolution from past to present. While the first websites consisted only of text, images and videos were also included over time. These unstoppable developments also meant huge loads for web pages. Dimensions that were previously expressed only in kilobytes are now expressed in megabytes. In addition to all these developments and increasing page sizes, users rightfully want their web pages to load quickly. As can be seen in the statement made by Google's John Mueller in 2019, site speed is definitely a ranking factor. Among the many factors that affect site speed, how can we deal with these high-size rich media formats? Google announced two new generations of rich media formats at its 2010 I/O conference.


WebP for images and WebM for videos. Let's get to know them one by one. What is WebP? WebP is Greece Phone Number a file type announced by Google in 2010 that can achieve high compression rates for images without sacrificing quality. When you use the WebP format, although the images are smaller in size, they almost do not compromise on quality and make your page load faster. If you convert the PNG files, which offer a lossless visual experience in the example above, to the WebP file format, you can publish images on your site with up to 26% smaller sizes without sacrificing image quality. So, let's take a look at what lossy and lossless compression is. Lossless compression (WebP-Lossless): It means that every pixel of your image will remain the same after compression.



PNG file format presents images losslessly. Likewise, WebP's lossless compression (Webp-lossless) method can offer the same quality as lossless compressed PNG files with a size that is 26% smaller. Lossy compression (WebP-Lossy): It is a format in which you achieve greater compression by removing pixels from your images that are not visible to users. When we compare this format with the JPEG format, which is a popular lossy file compression format, we see a 25% to 34% reduction in file size. What are the advantages of using WebP? As we mentioned above, smaller file sizes will help your website open faster. In this way, you will make a beneficial move for both your users and Google. This advantage increases exponentially for owners of e-commerce category pages with a lot of images or a blog site with a majority of photos. Thanks to the WebP file format, you do not have to use different visual formats in different areas of your website.