When you write content on the web do you think you are writing it only for readers? Well, you're also writing it for search engines . Just as a reader must be able to understand what you write, and for this reason you will take care to choose clear and transparent communication, so too Google or any other search engine must "read" that content . However, a problem arises here: Google does not read the contents as a natural person would . So in the context of SEO , search engine optimization, a fundamental element that is gaining more and more importance is that of structured data . This data, when used correctly, can significantly improve search engines' visibility and understanding of your website's content. We are talking about a set of markers that allow search engines to better understand the context of the information on the page , helping to improve the quality of search results.


In other words, structured data acts as “ labels ” that help search Uruguay Mobile Number List engines categorize and present content more effectively to users. However, continuing to talk about it abstractly could confuse you, so let's get straight to the heart of the matter and discover together what structured data is and what it is used for . What is structured data Structured data in SEO is a set of markers or labels inserted into the source code of a web page in order to provide specific and structured information on the contents present on the page itself. These markers help search engines better understand the meaning and information on the page, making it easier to present richer, more relevant search results to users. Basically, structured data is a way to organize and categorize the data on your web page so that search engines can interpret it more precisely. This helps search engines provide enriched search results with additional information such as featured snippets, ratings, product prices, opening hours, food recipes and much more, right on the search results page.



Structured data follows a common standard called Schema.org (we can call it the vocabulary used by search engines), which is supported by search engines such as Google, Bing, Yahoo! and other. We can therefore say that structured data in SEO is a powerful tool for communicating the relevant details of your site's contents to search engines in a clear and structured way, thus improving the understanding and visibility of the information for online users. Why structured data matters importance of structured data We continue to discover what structured data is and what it is used for, analyzing in more depth what the consequences are of a good understanding of web content by the search engine. Here are the advantages that derive from good use of structured data: SEO Find out how we can help you get more traffic to your website or online store.