The conversion rate is the indicator of the success of an e-commerce, but when referring to purchases made from mobile devices, this acquires particular importance. What is it and how can you optimize the mobile conversion rate? Find out how to make your site responsive and win more and more customers with Ediscom cross-device campaigns. Contact us! Mobile conversion rate Share on Facebook Share on LinkedIn REQUEST INFO ON DEM SOLUTIONS! The spread of mobile devices and the innovative technologies


with which they are equipped have profoundly Germany Telegram Number Data changed the way in which consumers make purchases, so much so that today marketers are developing increasingly effective strategies to optimize the mobile conversion rate. In this article we will talk about this important KPI, how it differs from the actual conversion rate and how to increase mobile conversion rate thanks to the best performance marketing solutions. Mobile conversion rate: an overview As explained on other occasions in our blog, the conversion rate is a fundamental parameter for anyone with an online store, since it provides a clear idea of ​​sales performance and constitutes the starting point for designing effective campaigns. . In this sense, the mobile conversion rate is nothing more than the percentage data relating to purchases made exclusively from mobile devices such as smartphones an




d tablets. Beyond this simple definition, the issue is much more complex. Accessing a virtual store via mobile phone is a very different experience from desktop browsing and has characteristics that cannot be traced back to other modes of use. It follows that companies are faced with new spaces and audiences, which require a review of all the contents present on the portal. Among the reasons why many consumers today choose to make purchases via mobile are undoubtedly speed and convenience. To increase the mobile conversion rate, therefore, companies try to make the user experience as responsive as possible, taking into account the fact that the small size of the screen forces them to simplify some steps and give relevance to this or that element. If the final objective is conversion, CTAs will, for example, have to take on a more central role compared to what happens on PC, since they must always be visible and clickable.