You could involve them in brainstorming, answering short questions, hypothesizing scenarios. In communication we must use the typical techniques of storytelling (we have explored them in depth in this article ): therefore follow a narrative arc and the various phases that lead to the climax and then to the resolution. It is useful to ask yourself: what tension exists for my audience ? In this sense the solution we must arrive at together is the resolution to this tension, the ending of the story. The action we ask the audience to take is the way to resolve the tension or the “magic tool” that helps towards resolution. Data-driven actions and decisions Data storytelling has objectives: all the work of collecting and organizing, analyzing, visualizing and communicating data serves to explain what is happening to make data-driven decisions.


Therefore a consultant who does Data Storytelling also Greece Telegram Number Data provides operational indications on future actions to be implemented to obtain an advantage or achieve a purpose. This is also possible in relation to the type and purpose of the analysis carried out (descriptive, predictive, prescriptive and automated). colleagues at a computer use data storytelling to present business insights The advantages of data storytelling Data storytelling is certainly not a simple activity and requires a variety of skills and professions that collaborate for the purpose, but then why bother with this activity? How can data storytelling impact a company's performance? Here are some valid reasons to do data storytelling for the benefit of a brand (and not only): Improves and data storage.



Transform boring data into interesting content Increases engagement with the topic being analyzed Use a universally understandable language (narrative and visual) Create an experience Take advantage of the power of stories Improves the relationship with the recipient (customer or partner) based on aroused emotions It is a measurable methodology Facilitates collaboration Speed ​​up the decision making process Adds value to data “Humanize” the data Builds credibility Examples of successful data storytelling In this case we provide you with some examples of data storytelling , starting with Spotify wrapped , US Gun Deaths by Periscopic , up to Brexit by numbers : three very different cases for the object of the narrative. Respectively, a light topic such as musical tastes, a serious and tragic topic such as gun deaths in the USA and an economic and geopolitical event such as Brexit. In all three cases,