The latest report from the digital strategy and communication company DeRev speaks clearly: the influencer market is doing well and continues to grow year after year. After being betrothed for a long time, among the sectors in which a dream wedding between brands and influencers is realized today is certainly the hotel sector. Despite this, there are still many opportunities for those who want to activate this type of advertising campaign. Numbers in hand, let's try to understand together how, how much and why we choose to invest in this type of collaboration. How are influencers and content creators doing? The DeRev report - among the reference points in the sector - taken up by Wired , tells of a healthy and vigorous market. To appreciate it, just investigate the remuneration required for sharing a post. If, in 2021, content could cost a maximum of 60 thousand euros, in 2022 it can reach up to 80 thousand euros. DeRev estimates overall market growth of 20%. In Italy, to date, there are approximately 350 thousand people who can be considered professional content creators. The range of content creators is very broad.


They range from the so-called "nano influencers" to celebrities, real web stars capable of communicating with thousands (if not billions) of people . And this is precisely one of the main reasons why hoteliers who have not yet done so should experiment with this form of advertising. Investing yes, but with caution While it is true that other sectors are investing more and more in influencer marketing, travel is still one of the most successful segments. In fact, there are many reasons that push hoteliers to activate this type of collaboration , starting from the numbers. In fact, it is increasingly difficult to ignore the potential for dialogue, visibility and interaction that some profiles - beyond the specific social network - establish with their followers. Thus, influencer marketing could be an ideal path to take to develop Australia Telegram Number Data storytelling and tell your hotel about your hotel to those who don't know it. Think of well-crafted content that highlights the peculiarities of your hotel; imagine if they were conveyed by a professional who, immersing himself in your reality, interprets your strengths and shares them with his fans. It could be a good start to expand your hotel's knowledge . Nonetheless, creators can also make an excellent contribution when selling rooms , especially if the interaction between users and influencers is solid and active. Think of a special offer or a coupon to be inserted when booking on your booking engine, to be disclosed by an influencer: the sounding board would be very broad and the discounts, for its part, could give you a hand in the shorten the user's customer journey.




Always remember to evaluate three aspects before activating a collaboration : the quality of the numbers of the person directly interested, the target audience and the channel on which to deliver the advertising. If the numbers are not credible and/or the followers are not on target with the world of travel, you will most likely not get any benefit from the investment. Equally, if the channel on which to promote yourself is not among those envisaged in your marketing plan - or, if it is, you are not managing it properly - your expectations could soon be disappointed. But be careful not to confuse the reliability of the numbers with large and numerous communities. Plausible numbers do not necessarily rhyme with thousands and thousands of followers, but with users who love to interact and be inspired by the posts shared by their web favorites. Speaking of credibility, from an interaction perspective you can easily think about entrusting the sponsorship of your hotel to nano influencers. The latter are users followed by a minimum of 1000 to a maximum of 10,000 fans, able to respond with interest and participation to the shared posts. If, however, influencer marketing guarantees you an excellent return on investment and is now your daily bread, you could seriously start thinking about moving towards virtual influencers , perhaps in the not too distant future